The Big Ten Conference reached a seven-year television rights deal averaging at least $1 billion a year, The New York Times reported. This is the first time a college conference has secured a deal of this size.
The conference struck a deal with Fox for many key games. But the Big Ten also signed deals with CBS and NBC. ESPN, which has a long relationship with the Big Ten, is not involved in the new deal.
Less than 20 years ago, Big Ten universities were handing out less than $200 million annually in inflation-adjusted media rights, according to a database from the Knight Commission on Intercollegiate Athletics and Syracuse University.