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Digital Packaging Printing vs. Offset Printing — Breakfast Leadership Network

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As a small business owner, you need to understand digital packaging printing versus offset printing. In many cases, you are better off using digital printing for your packaging. Offset printing is great for large runs and high-quality work, but it’s not very cost-effective if you only need a few boxes or labels; however, digital technology allows you to create the same thing at a fraction of the cost.

The printing industry has made incredible strides in the development of digital printing and is now greener than ever. Digital printing also offers significant advantages over offset printing, including being more cost-effective, providing faster turnaround times, and increased flexibility and customization options.

Technological improvements

Digital printing technology is constantly improving. Over the past few years, digital printing has become much more cost-effective while maintaining high print quality. Technology is evolving at an incredible rate, and there are constant innovations in this space. If you have a special packaging need that requires fast production and flexibility, digital printing may be the perfect solution for you.

Offset printing

Offset printing is the most common form of commercial printing, which is why you see so many magazines, books, posters, and other printed materials on store shelves. Offset printing allows you to produce high-quality prints at a relatively fast pace—it’s also more expensive than digital alternatives because of the equipment needed to produce offset printing.

Offset printed parts generally have a higher perceived value than parts produced by other manufacturing methods. As such, they are often used for advertising campaigns when the budget allows, or where image quality is important.

Digital printing

Digital printing is much cheaper than offset printing if you are dealing with small print runs. With digital printing, the cost per unit is lower and there is no need to set up plates or film. The only preparation required is a digital design file that can be sent directly from your computer to the printer. The trade-off is that offset printing can produce large volumes in less time than digital printing.

Digitally printed packages are a more accurate representation of the original file because they do not require color matching. This means that your prints will be better in terms of color and brightness than those produced by offset printing.

Print variable data

Another advantage of digital packaging—as opposed to offset printing—is that it allows for much more customization. With the digital format, you can create custom packaging with any type of ink or finish. In other words, anything is possible with digital printing.

Variable data printing is a type of digital printing that allows optimal customization –digital printing solutions allow you to print different copies and images on each part. In addition to personalizing products, variable data printers allow marketers to easily print anything without compromising quality control standards.

Several options

Digital printing has come a long way since its inception as a niche technology. It is now a viable option for many companies that want to bring their products to market with minimal investment and maximum quality. Digital printing allows for more experimentation and creativity than offset printing, as well as personalization, flexibility and variety that offset printing simply cannot provide.

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