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Efficiency kills creativity and startup investing


Welcome to Wise & Wealthy: a weekly newsletter full of proven ideas on how to become smarter and wealthier. I send this every Monday.

#38 – October 17, 2022

note: Going forward, Wise & Wealthy will only be published once a week on Mondays (no longer every other Thursday).

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Wise: Efficiency kills your productivity

When I started blogging in 2015, I posted two articles a week. I continued this pace for many years.

Sometimes people ask me, “Do you never run out of ideas?” To be honest, I asked myself that too in the beginning.

My answer is “No, you won’t run out of ideas as long as you optimize your life for creativity.”

In my opinion, there are 2 phases of creativity:

A person spends more time thinking or “hatching” an idea during the creation stage. Once you’ve created ideas, you can move on to the execution phase.

Dividing the creative process into two phases will help you come up with new ideas and bring them to life.

The biggest threat to our creativity is trying to be efficient in the creation phase. If we always try to be too productive, we lose creativity.

Why being too efficient kills your creativity

Rich: Perfect time to start

The S&P500 is currently nearly 25% off its all-time high. That’s a big drop for even the most savvy investor.

We are dealing with stubborn inflation and the threat of a major global recession (if we are not already in one).

Last week I was at a friend’s house who wanted to start investing in the stock market. He asked me, “When is the best time to start investing?” He believed that it was better to start when the uncertainty slowed down.

“Maybe next year,” he said. While it is always better to start investing today rather than in a future that will probably never come, it’s wise to start when prices are low.

Contrary to popular belief, it is less it is risky to start investing when prices are low and we are in a recession.

Perfect time to start investing: When prices are low

One interesting thing

An important lesson from the writer Chuck Palahniuk (author Fight club and many other novels):

“Avoid making your reader feel stupid at all costs! You want your reader to feel smarter than the main character. In this way, the reader will sympathize and want to root for the hero.”

This is also true for any interaction with others. Nobody likes to feel like a fool.

Thanks for reading! I hope you found this edition of Wise & Wealthy helpful.

All the best,


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