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Element451 addresses the growing role of AI for personalizing the travel of higher education students with the release of a new document with an understanding

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РALEIGH, NC, June 23, 2022 / PRNewswire / – Item 451platform for student interaction based on artificial intelligence, today released a new document, “ Swipe, tap, send: college learning experience becomes personal to increase enrollment,,”, Which is a call to action for higher education institutions of all sizes, to rethink the state of their current interactions with students, from prospects to enrolled students to graduates, and to consider the quantitative benefits of recruitment and content from creating a seamless student-centered experience.

Using data from more than 22 million travel students of higher education institutions, Element451 argues that student participation needs to be viewed more holistically in the institution to combat enrollment decreases, and the number of students who drop out and drop out containing thousands of two- and four-year U.S. colleges at the crossroads of “adapt or fail”. Element451 emphasizes how market dynamics, which complicate higher education, and in particular admission and enrollment teams, are an opportunity to test whether internal processes and success rates are centered around what has historically worked for the institution, compared to that really has a positive impact on today’s new generation of students.

“The pressing question that college and university leaders need to ask is whether a student is involved significantly with the school – no matter where they are on their way,” said Ardis Cadiou, CEO of Element451. “If a student does not show up, then the school must evaluate what content and interaction opportunities they offer, and the correct course. According to Element451, the combined student experience means higher success rates in all areas, from reducing the time between application and registration to ending the summer melt. ”

Reflections at the departmental level on what interaction means, and different methods of delivering communication invariably lead to disparate student interaction and inefficiency for schools. The Student Affairs Department may view interactions in terms of how active the student is in their coursework and other aspects of academic and personal development, while the Admissions Department measures successful interactions through the marketing prism of open messages and attendance. The result: students are educated at the College of Bureaucracy.

Instead, students should experience real-time communication. The most innovative colleges think about all their communication with students and ponder whether they are personal enough or too general? Do they attract students through the digital channels they actually use? Do cumbersome school processes prevent students from completing assignments?

For additional feedback and to learn more about how colleges use AI technology and behavioral analytics to meet and continually connect students, download the free analytical documentation. here.

About Element451

Element451 is an advanced platform for student engagement that provides higher education institutions with a competitive advantage in admission from enrollment to enrollment using AI, student behavior data, and modern marketing automation. Element451 CRM uses millions of behavior-based data to reach prospective students where they are, both during their journey and in their chosen channel, to ensure that the right message reaches the right student at the right time. For more information, visit Item 451.
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