Home Education Face-to-face time is the key to recruiting Gen Z students in Vietnam

Face-to-face time is the key to recruiting Gen Z students in Vietnam


A university partner company spoke to 1,000 Vietnamese students considering studying abroad and found that while participants found online research to be the most useful tool for gathering information, nearly all students also valued personal advice.

About 60% of students said that meetings with university representatives were useful, but only 28% believe that educational agents are one of the most important sources of information.

U announced today the launch of a new strategy which will see 14 University Access Centers open in key markets by the end of 2023, with the aim of giving potential international students the opportunity to meet face-to-face with university representatives.

The company has already established two UACs in the major cities of Vietnam, Ho Chi Minh City and Hanoi.

Christopher Piwarsky, INTO’s vice-president for recruitment in East Asia, told about it PIE news that they will provide the exposure Vietnamese students desire by “bringing recruitment partners, consultants and institutions under one roof to offer a complete study abroad solution for students at a world-class institution.”

Approximately 190,000 Vietnamese students studied abroad during the 2019/20 academic year, and Vietnam is currently the fifth largest international student market for the US and fourth for Australia.

The UK was the preferred country among participants, with 23% of respondents choosing it as their first choice and 56% naming it as one of the top three, while Australia and the US were the next most popular countries.

“US study visas issued over the past year are still nearly 60% below pre-pandemic levels”

Commenting on this, Piwarsky said the finding shows a “strong departure from much higher demand for the US” historically – a change that requires “further understanding”.

“Despite an annual increase, US study visas issued over the past year are still nearly 60% below pre-pandemic levels,” Piwarski said, comparing this to the UK’s visa issuance rate, which is now “just 30% lower.” .

More than half of the participants said they were also considering an Asian destination, such as Japan or South Korea.

The survey, which was conducted between May and June this year, also points to a “strong social conscience” among Vietnam’s younger generation, as the second most popular motivation factor for studying abroad was to gain skills and knowledge “to help [Vietnam] flourish”.

However, the main motivation for studying abroad was to improve English language skills to expand career opportunities.

The results show that parents also play an influential role in deciding where their children will study –500 Vietnamese parents took part in the survey, and almost a third of them said they wanted their children to experience life in another country.

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