Five reasons why you should buy Peloton


    If you’re familiar with Midwestern winters, you know how hard it can be to motivate yourself to get outdoors. When it’s icy everywhere, the wind chill is below 20, and even the dogs don’t go outside, it’s time for a home gym. That’s why last fall we decided to drop $2,256 to buy the Peloton Bike+ (with a $59 bike mat and $35 toe adapters included).

    Should I buy Peloton? I’ll share five reasons why we think you should. This will be a purchase you will not regret. (And no, there are no affiliate links or sponsorships from Peloton in this post.)

    Brief information about Peloton Interactive

    Peloton was the pandemic’s favorite digital company. Early lockdowns meant all the local gyms were closed, and the appeal of a Wi-Fi enabled bike skyrocketed.

    Despite frequent marketing failures (Who can forget Peloton’s 2019 Christmas ad campaign?) and a serious problem with their early treadmills, Peloton quickly gathered new subscribers.

    Now that the pandemic has subsided, things are not as rosy as they once were at Peloton. Its shares traded as high as $163 in December 2020. At the time of publication, the stock is bottoming out at $9 per share. Guess who bought that stock when it fell to $50 a share? this puzzle.

    But we still love our Peloton bike. There’s serious affection for this flawed (but fun and efficient) machine. The subscriber base has remained strong despite declining demand for home gym equipment. In my opinion, this is a recipe for sustainable growth – when a product can maintain customers in net growth over time despite market headwinds.

    Then let’s jump into it. If you are new to Peloton and wondering if this investment makes senseI have five reasons to consider buying this gorgeous exercise bike.

    Peloton+ bike
    This is our baby – Don’t take it too lots of room but it’s heavy!

    Five reasons to buy Peloton

    1. Peloton workouts can be as hard (or as easy) as you want them to be.

    Now the coaches will push you and it’s no joke. Sometimes it gets on my nerves – the constant “stay with it!” or “you only get out of it what you put in!” So, lately, I’ve been turning off the gym and listening to podcasts on my iPhone instead.

    It just depends on your mood and how your body feels on a particular day. I’ve recently been working my way through a purchased Covid, so the recorded sessions I’ve chosen have been limited to 15 or 20 minute wellness trips.

    When I’m feeling good, I usually do 30 minutes (or 45 minutes) of HIIT and some hill riding. These classes kick my ass! By the time the cool down was over I had ridden almost 10 or more miles and burned a good 300-400 calories. And my legs are like rubber noodles. Exercise is WONDERFUL!

    2. Peloton offers a huge number of training and activity options.

    It was an unexpected treat when we bought our car. As soon as the menu appeared online, we were presented with many activities. Cycling with a trainer is of course the most popular option, but you can also check out the many yoga, stretching, boxing and strength training classes (bring some dumbbells).

    Wow you! Mrs. Kubert can mix it better than I can. My variety consists of tried and tested spinning with a few stretches here and there.

    Depending on your tastes, you can choose classes with EDM music, pop hits, hard rock or even country music. Heck, I’ve even seen some classical music classes (unfortunately no Got hooked on the classics). Some bike chains have a guest DJ on set if you want to make your ride a real Lizzo fo-Shizzo party.

    The latest addition to the class collection is a video game-like experience called Lanebreak. This is a fun little novelty. You immerse yourself in a Tron-meets-Guitar-Hero workout, which is refreshing from staring at a sweaty trainer for 30 minutes.

    With some refinements, this option could be similar to Candy Crush. Imagine getting addicted to exercise!

    Peloton class menu
    So many options – there’s even meditation!

    Peloton Lanebreak
    Lanebreak: Similar to TRON while still giving you a solid workout.

    3. Peloton coaches are great.

    At first, we didn’t know what to make of our new virtual trainers. I mean, sure, they’re real people, but the experience is virtual. You see the coach, but the coach only sees the list of profiles on the screen.

    We got to know the different styles and attitudes that each coach brought to a given class. Some Peloton coaches are social media superstars – like Cody Rigsby (recently a contestant on Dancing with the Stars) and Ellie Love.

    There are dozens to choose from depending on your personal preference. Do you like salty with profanity and R-rated themes? Try riding Cody – he’s one of my favorites.

    Sometimes I relax and ride with Emma Lovewell. Again, it all depends on what you prefer on a particular day.

    No matter what, these coaches will bring their A-game every time. They sweat, push and wrestle (sometimes). Hats off to these athletes. They are the foundation of Peloton and the reason why the company and the brand continue to survive in difficult times.

    4. Peloton is cheaper than a gym membership.

    The initial cost of our package is nothing to sneeze at. We paid $2,256 for a bike, a mat to keep all that sweat underneath, and toe clips to keep us going until we can give each other Peloton shoes.

    It really helped that it was all financed at 0% interest through Affirm. We chose the longest repayment option available, 43 months, making our monthly payment $52.48. this it would be much easier for us.

    You’ll also have to pay $44 a month (tax excluded) for a Peloton membership, which is still cheaper than a regular gym membership ($50 – $150 or more). The company I work for offers a discount as part of a broader employee health incentive.

    We pay $28 a month – that’s a nice perk remaining tethered to the cockpit. And our bike cost a little less than retail, thanks to the company’s fitness incentive program. There are a lot of trade-offs in this world, right (like retiring early and losing all those awesome discounts and perks? Come on, dude!)

    Even so, without discounts, a bike and membership will become an affordable option for a home gym. Just remember to prioritize your debts BEFORE making these investments. We put off the purchase until we were in a good financial position, even though our fitness suffered a bit during the winter.

    5. The Peloton community is strong and growing.

    To be honest, I’m not a big fan of the virtual community. Just ask my friends in the personal finance and FIRE blogs. I come and go with the breeze and don’t pay much attention to national gatherings like FinCon (although I do appreciate local gatherings with a few blogger friends).

    So when it comes to Peloton, I don’t participate in exclusive Facebook or Instagram participant groups, and I also don’t spend time checking to see who’s riding with me or not from my city. I’m just doing my thing and that’s it. However, for many gym goers, the social part is very important.

    With Peloton, you have 6 MILLION virtual rats in your home gym. Among those six million, there are sure to be a few with close lives and interests ready to cheer you on or join you in your next spin.

    Worried if Peloton can “stay strong” in the hyper-competitive home fitness industry? Check out these latest subscriber growth numbers:

    How-off Members of the Peloton platform
    September 2019 1.6 million
    December 2019 2.0 million
    March 2020 2.6 million
    June 2020 3.1 million
    September 2020 3.6 million
    December 2020 4.4 million
    March 2021 5.4 million
    June 2021 5.9 million

    As of June 2022, Peloton has over 6.6 million members

    Why you should NOT buy Peloton

    We have more than five good reasons to love our heavy-duty stationary bike. Just being able to get a quick and efficient workout under the guidance of a trainer without having to gas up and go to the gym makes sense to us. But it might not make sense to you.

    1. If you have a mountain of debt (as noted earlier), focus on that riding a real bike. A long time ago I purchased a magnetic resistance wheel to keep my bike stationary during the winter. No exercise machines, no fancy sensors or digital data tracking. But it still offered a decent workout. Bottom line: Ditch those fancy toys like the Peloton until you’re out of that debt.
    2. You may not have room for a Peloton in your home. If you have the space, great. We make it work our modest 1500 square foot home, but barely. It gets tough when I’m working from home in the basement and Mrs. Kubert is on a death march. The good news is that you can connect your AirPods to the Peloton so that the only noise Mr. Kubert hears is the huffing, puffing, and anguished screams coming from his lovely wife.
    3. If you already have a gym membership, you need to decide if you need one what in addition to Peloton membership. If you prefer the personal community that a gym can offer, stick with it. There is no way to replace live social energy with a virtual machine.

    Hopefully this gives you a balanced view of the pros and cons of buying Peloton. We didn’t regret our purchase, but it’s easier not to regret it if you’re debt-free and value a healthy lifestyle.

    Could we eventually get sick of Peloton? This is certainly a possibility. But the beauty of our northern seasons is that we can take a natural break for a few months and come back later to renew our interest.

    In the summer I probably ride Peloton twice a week max. Get out and enjoy the nice weather. When the snow is flying, it’s time to buckle down and pedal hard.

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