- Generation Z students approach graduate students differently than their generation predecessors, and colleges need to specialize in their hiring tactics to attract them to participate. new poll from LaneTerralever, a marketing firm specializing in higher education.
- Generation Z members, aged 25 and under, indicated they chose college quickly: 47% said the process took 3 months or less. This is compared to 35% of respondents by generation.
- About 41% of Generation Z said they were primarily motivated to return to college for a career. Only 22% said their top priority was to increase earning potential, the lowest of all generations surveyed.
While undergraduate study decreased by 6.6% from fall 2019 to fall 2021, the number of graduate students increased by 3.2% over the same period. according to Data from the National Student Information Center Research Center. According to a survey by LaneTerralever, programs such as medicine, law and business have gained popularity.
The survey found that as a result of the pandemic, 49% of people from different generations have shown increased interest in postgraduate studies. But Generation Z’s priorities differ both in what and how they want to learn.
Of the 920 respondents who surveyed the option of enrolling in graduate school over the past 18 months, 80% preferred either online courses or a blended learning model.
Generation Z’s answers tell a different story.
About 45% of Generation Z still want full-time full-time study, compared to 11% of millennial people aged 26 to 40 and 12% of Generation X aged 41 to 55. Generation Z is likely motivated to be in According to Lauren Hillary, vice president of brand strategy at LaneTerralever, in the classroom after they spent their recent distance learning experience.
“Generation Z is experiencing a sour taste in its mouth from this unexpected loss,” Gileri said. “They may want some of those more traditional experiences they missed, either in undergraduate or high school.”
In this order, the most popular among Generation Z respondents were programs in medicine and health, business, social and behavioral sciences. Business has become the best choice for Millennial and Gen X respondents. Medical and medical programs are not among the top three Generation X leaders.
Generation Z’s increased interest in the medical sciences should come as no surprise, said Nick Dan-Bergman, director of marketing at LaneTerralever.
“They just went through a global pandemic during a major transition moment in their lives,” Dan-Bergman said. “It makes sense that it affected them in a way that could shape their career path.”
Just about a third of American employees reported feeling busy at work, according to a Gallup study. According to Dan-Bergman, this lack of employee engagement leaves room for professional change.
Prospective students generally expected promptness from their prospective faculty. More than 60% expect the school to respond to a request the same day. Only 64% of students say college communications have met their expectations.
According to Hillary, creating more ways for Generation Z to compare programs and costs will help hold their attention.
“They want to approach the table informed, with the information they have found,” Gileri said. “They want to meet with an enrollment consultant armed with questions, not just passively receive information and cross their fingers.”