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International Education, India and how to increase conversion rate


Sources estimate that the number of students leaving India for higher education this year is 133,135 people, while about 444,553 students did the same in 2021 and 259,655 in 2020.

The US, UK, Australia, Canada, New Zealand, Ireland and Germany remain popular destinations, while others, such as Finland and Cyprus, are new elections.

Why Indian students want to study abroad

Improving the quality of education and results abroad, opportunities to live and work in another country during and after studies, higher living standards, gaps in the Indian education system – all this has contributed to a significant increase in the outflow of students from India in recent years.

The industry is projected to grow rapidly in the coming years due to India’s high population, what age of students, and fierce competition for admission to the best universities.

Disassembling expectations

Students who choose to study abroad are taking a huge step towards launching their own unique life projects, and it is reasonable to assume that they have hopes and aspirations to gain a great deal of experience, both academic and personal.

After some expectations of Indian students from their chosen university or college:

  • Faster processing times for their applications
  • Correct and personalized information
  • Guidelines for application and visa procedures
  • Information on course modules and prior interaction with professors and course leaders
  • Opportunities to interact with current or previous students, predominantly Indian students
  • Interact with local representatives from the university or college
  • Unbiased and unbiased counseling
  • Sessions on career and employment opportunities at the university or any other body in the selected country
  • Opportunity to meet with university representatives

To ensure maximum satisfaction for prospective students, universities and colleges need to break their approach into smaller steps and be more personalized, planned and progressive.

Common ways that universities have always used to maximize student interaction and meetings with students and parents are such as: educational fairs; road show; visiting schools and agent offices.

Pre-departure briefings, activities for owners of offers, phone calls and e-mails, as well as scholarships and tuition discounts have also long been successful.

Although these conventional methods have worked in their favor, recent years have been witnessed some other ways of interacting which worked even better:

  • Target social networking / email marketing
  • Live sessions on social networks like (Instagram live, Facebook like, etc.)
  • Webinars with course leaders
  • Taster workshops
  • Webinars and seminars on careers and employment opportunities
  • Virtual tours and interaction with school authorities
  • Relationships with current and previous course students
  • Introduce your own planting process while they are in your home country
  • Live chat on their sites

Accommodation, payment structure, financial management and salary during your studies are excellent beginnings of discussions with future students. Although the number of students going abroad is increasing every year, most colleges are still struggling with the problems associated with student conversion.

According to research, in most countries and universities the conversion rate averages 15-20% of student pre-enrollment applications and is slightly above 20-25% of conversion from pre-enrollment offer holders. Although universities are not ideal for considering the volume of student applications, this does not seem to have a quick solution.

The options that universities can start taking to increase conversions range from the introduction of an application fee, a larger amount of deposit fees required by students to confirm their place in the program, faster processing of applications, increased capacity or maximum use of places and interesting and continuous cooperation plans. designed for the prospective student.

“Last year, the total number of students for our clients increased by 163%”

It can also be helpful to have better interaction and training with agents and school counselors, as well as having local representatives from India who can interact better and faster with students.

The last few months have been a very challenging environment, but all of our OneStep Global partner institutions have worked extremely well. Last year, the total number of students for our clients increased by 163%.

A performance-oriented model, with services ranging from market development to market expansion aimed at delivering tangible business results, is our unique endeavor in the tried and tested model of market space for international education.

Interested in talking to OneStep Global? Visit our website or contact via email.

Author’s biography:

This is a sponsored post from Aritra Gosal, founder and CEO of OneStep Global. OneStep Global is an education management company based in India and Malaysia. It helps global academic institutions go out and expand across Asia through country representation and stakeholder management. Aritra, a graduate of the University of Sheffield, is an expert in foreign education, service delivery and strategic management. Aritra has collaborated on all continents with Fortune 500 companies, early startups and nonprofits. In all his assignments he was able to bring tangible business results. Aritra loves to cook and is an avid fan of Liverpool football club.

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