An event organized by London Higher and Oxford International Education Groupincluded information from IDP Connect and Nous Group and signaled the start of new stakeholder efforts in the English capital to restore the “London brand” amid fierce global competition from the US, Australia, Canada and New Zealand.
Speaking on video from Brussels at the British Parliamentary Partnership Assembly, Skidmore warned that the UK was not standing still in setting new goals for international employment.
“Last year, the Department published an updated strategy for international education, reaffirming its commitment to these stages; but there were no new ambitions or political innovations, ”he said.
The UK’s national target of 600,000 international students studying at British universities (and creating an annual export export market of £ 35 billion) has been achieved. ten years earlier than plannedpartly because of the renewed political leverage of the work visa after training in 2021, but also because of the closure of borders and disruptions in travel to competitors during the pandemic.
“I would strongly warn against stopping at the laurels; It’s time to ask myself in three years what the new international educational strategy looks like, ”Skidmore continued.
“I believe that we need not only to create a new international educational strategy with new revised and ambitious goals, but we must also strive to create regional international educational strategies involving regional champions in education to help implement them.”
The role of The first international champion of education in Great Britain and the role of the Mayor of London were highlighted as a way to implement any successful strategy through leadership.
Skidmar explained: “Creating a powerful figure of London’s elected mayor has not only changed democratic politics and its accountability, but has also led to deeper investment and strategic implementation of priorities that have also changed the city for the better; I believe that much more can be done to implement the local education agenda. “
David Pilsbury, chief development officer of Oxford International Education Group, who chaired the meeting, said the national parliament was “not listening” and expressed the need for a “common vision and framework”. [amongst London institutions] to attract industry support from the private sector ”, which reflects the world’s leading direction for study.
The Oxford International Education Group is working in partnership with the University of Greenwich to manage one of the largest international road centers in London.
Simon Emmett, CEO of IDP Connect, referring to an IDP Emerging Futures survey conducted by applicants and bid holders in February 2022, confirmed that the leading motivating factors for international students choosing to study in London were career development and the breadth of education – as opposed to the wider one. The picture of the UK, where the quality of education was superior as a priority.
“Everyone is asking me who the next China will be? Apart from India, there is no new China. “
“If we distribute data from students who are only interested in London, we see that the key motivating factors are educational opportunities, the variety of offers in the city of London,” said Emmett, positioning the London-wide hiring plan as a smart way to meet. but a varied offer.
Skidmar argued that “London’s International Education Strategy will also allow the higher education sector in London to focus on common priorities and challenges. I would suggest that for the first strategy this could include how London could reverse the trend of losing market share in overseas registration to the rest of the UK. “
According to Matthew Durnin, director of Nous Group, data from applications support this observation, emphasizing that the number of international students enrolled in graduate school in the UK in 2021 was actually higher outside London, due to the success of recruitment and impressive growth of regional educators. University.
Durnin also reiterated the dominance of China and India as major global markets sources for international students for all fields of study – “Everyone is asking me who the next China will be? Apart from India, there is no new China. “
Stakeholders of the university at the event expressed concern about the diversity and potential attraction of more branches to the capital in an already competitive market.
They also expressed the need to include broader topics on TNE, sustainability, student experience and employment of graduates, rather than just increasing global share.
Emmett also showed poor student satisfaction with the University of London on the WhatUni platform, with no University of London in the top twenty satisfaction scores before the 2019 pandemic.
Citing the IDP Emerging Futures poll, Emmett also warned that of all IDP students surveyed who applied to the UK in 2021, only 38% made the UK their first choice.
PIE News recently reported Australian Higher Education Sector Goes to “Full Recovery” as it bounces off deferred demand. Australia, New Zealand and Canada have invested heavily in aggressive online and offline marketing in key source markets, often working together as geographic regions, states or territories.
Examples such as NSW study and Study in Scotland offers a template for how the regional marketing approach is conveyed compared to one university’s proposal, and the goal is for London to use its own “identity through a regional prism”.
Another important issue for the UK involves dependence on China – London is seen as the only city in the UK in the long run that can match the size of a first-tier city in China.
“The dependence of London’s major universities with intensive research on recruitment from a country that follows a clear policy of transitioning to becoming a net importer of globally mobile students is a challenge for the future,” Skidmar said.
However, he also acknowledged the possibility of strengthening possible TNE cooperation: “Is there no possibility for a partnership across the London HE ecosystem with Shanghai or the Gulf area or others? [comparable] major urban centers around the world? ”
“Now my job is to cut through an interesting discussion and come to the practical aspects of what we can do”
Due to the fact that the current political program in the UK focuses on enhancing social and economic opportunities across the UK, proposing an international strategy focused on London may be of concern to people in the sector.
However, there is a growing consensus that UK universities should follow the example of competitors abroad, working together in closer regional alliances, maximizing “place” as part of their combined attractiveness and creating policies for cooperation on local resources such as housing and transport. to increase power.
London’s topa representative body of more than forty universities and colleges across London, will coordinate a discussion on what London’s international educational promotion strategy might look like, and its launch is expected early next academic year.
Diana Beach, CEO of London Higher, explained: “Now my job is to cut through an interesting discussion and come to the practical essence of what we can do; the current government has an alignment agenda, but it cannot make an international education program without London ”.