Home Training Mediterranean-style home and Instagram hot spot Casa Campana is for sale for...

Mediterranean-style home and Instagram hot spot Casa Campana is for sale for $3.3 million

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Sophie and Michael Bell with their children, Hendricks, 6, and Peppa, 3, in the luxurious Mediterranean-style Casa Campana.


­Casa Campana, located in the hinterland of the Tweed Coast, has been sold for $3.3 million with the lucrative instant property branding business included in the deal.

The dream house in white was conceived by Sophie Bell, founder of creative design agency Peppa Hart, and her husband Michael.

It was designed in collaboration with Bonnie Hindmarsh, Lana Taylor and Erin Keyless of Three Birds Renovations to become a sought-after location for fashion brand photo shoots.

Casa Campana, which has about 19,000 Instagram followers, was purchased by Avalon Beach couple Olivia and Marcus Smith, who started Genii Printing.

Dom has nearly 19,000 followers on Instagram.


The sale included insta-business.


The 1.31ha rainforest site in Nundera, in the hills behind Casuarina Beach, was marketed by Brent Savage and Ethan Price of LS Properties, with Christian van der Beek taking the marketing campaign images. The construction estimate was $725,000 after the unit cost $380,000 in 2017.

The four-bedroom, two-bathroom residence features whitewashed walls, concrete floors and a breezy layout with arched walls. The heated seawater pool is equipped with a cabana.

Bonnie Hindmarsh, Lana Taylor and Erin Keyless of Three Birds Renovations.


Sophie and Michael Bell with their children in a luxurious Mediterranean-style home.


Nundera’s previous highest sale was $2.6 million when Savage sold Bella Rosa, the former home of the 52nd Griffith Tablecraft business in 2019.

After three years at Casa Campana, the Bell couple, along with their two children Hendrix and Pepa, moved on to another construction project, this time in Bali. Casa La Playa has attracted around 2,200 followers on Instagram since they started their journey in Bali this week.

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