Practical ways to empower your marketing team
Marketing is perhaps the most important aspect of running a business as it attracts potential customers and increases revenue. Your marketers are responsible for developing your brand story, setting up campaigns and keeping your audience hooked over time. In addition to managing traditional campaigns, they maintain your website and look after your social media platforms to keep your brand visible in the competitive online space. You can imagine the workload these professionals carry, so they deserve all the attention you can give them. In addition, you should do everything you can to empower them, as this allows them to achieve the best results. Here are some effective ways to help them do more with less.
Attract the right people
It’s a no-brainer because great resources make for an empowered team. You should look for the perfect combination of experienced marketers with experience in offline and online marketing. Traditional promotions such as exhibitions, outdoor advertising, and print and mass media advertising are the backbone of marketing. But you can’t overlook the importance of digital outreach in the age of online sales. Build a team that spans both fronts, with resources that support each other for a holistic outreach strategy.
Minimize reconciliation processes
The current business landscape is dynamic, and your marketing team needs to be nimble to keep up with trends and competitors. Tying them up in lengthy reconciliation processes is the last thing you should be doing. A better approach is to cut them short and give your marketers autonomy. Giving them creative freedom boosts productivity, drives innovation and boosts overall morale. What’s more, your campaigns have a better chance of winning.
Provide training and tools
Continuously educating your marketers goes a long way in keeping them relevant and agile. Business owners should not skimp on such initiatives, because they will pay off faster. Investing in quality tools is another good way to improve the productivity and efficiency of your marketing team. For example, you can provide an image editor and a YouTube thumbnail creator your marketers to help them create impressive content for digital campaigns. Analytics tools can help them monitor and fine-tune campaigns by closing gaps.
Avoid chasing metrics
Marketing metrics are valuable, but they’re not the only way to measure the performance of your companies and employees. Chasing metrics can affect your team’s performance, as focusing too much on metrics stresses them out. You should definitely monitor campaign results, but let your marketers experiment with strategies. This keeps your business from stagnating and opens up opportunities for long-term improvement.
Stay away from micromanaging
Micromanaging is another factor that prevents your team from delivering their best. To commit avoiding a micromanaging mindset to give their marketers freedom and flexibility. Remember that excessive supervision only wastes resources, time and energy. It can even increase turnover for your business. Hire a team of trusted marketers and let them do their work.
Empowering your marketing team sets your business up for successful promotions and branding campaigns. Follow these steps to win the game.