Home Education The heart of New Zealand’s international strategy is “Value over Volume”.

The heart of New Zealand’s international strategy is “Value over Volume”.


The key to the country’s future international education sector is interpersonal connections and personal relationships, not the economic influence of international students, New Zealand Education Minister The PIE said when he joined a delegation that attended the 2022 NAFSA conference. A new global marketing campaign has also been launched in the country.

“In the international education sector in New Zealand, there is a good degree of consensus on what we are trying to achieve,” Chris Hipkins said in Denver.

The country has announced a “rebalance of immigration” and consultation on New Zealand’s updated international educational strategy, which closes on 24 June. Grant McPherson, chief executive of New Zealand’s education department at Manapu ki te Ao, spoke of “increased confidence” in the work environment for the country’s international education sector.

Project c NZIES 2022-2030 plan Includes two stages, McPherson said on May 25.

«The first phase is rebuilding and rebuilding, promoting New Zealand’s educational brand and supporting student enrollment, “McPherson said.” The second phase aims to build capacity and invest in a more diverse and sustainable international education sector. “

“In fact, it’s not just about volume, but also about real value not only for New Zealand, but also for students studying in New Zealand,” Hipkins told The PIE at NAFSA.

“The perfect international student for us as someone who is leaving and wants to come back over the years and bring a new family and maintain those connections with people they have become close to while in New Zealand.”

The new approach to international education is based on quality education as well as on the unique experience that is available in the country.

“We want international students, when they come to New Zealand, to find that it changes lives. Many other countries offer [fantastic education experiences]but we can also offer them a fantastic life experience. ”

He suggested that the gradual restoration of borders has benefited New Zealand in that it “expands the demand for visas” before the expected flurry of applications after a two-year increase in demand.

“Not filling the system with a lot [visa] apps that then stop everything were a key factor in how we honored our rediscovery, ”Hipkins said.

“We will absolutely be able to give [students] a timely decision so they can draw up their plans for 2023 ”

“Visa processing opens July 31. And we will absolutely be able to give [students] a timely decision so they can make their plans for 2023. Some may just squeeze in for the second half of 2022.

“We are quite confident that we will be able to turn around [applications] around in a reasonable time … there are some markets where there are more visa frauds. They are usually markets that take longer to process. ”

Now there will be “a really big push from New Zealand universities,” he noted. New global brand company – I am NEW – will target 10 key markets from June 2, during the restoration of the border.

Central to the new campaign are the stories of eight international students from China, Colombia, Germany, India, Japan, Thailand, the United States and Vietnam. Together with Maori fashion designer Kira Nathan, they designed individual “cocoa” (clothes) that symbolize their educational achievements as well as the cultural journey they made during their stay in the country.

“What we offer global students is an opportunity to experience something new, different and permanent,” McPherson said at the launch of the campaign. “This is a new perspective that redefines success in global education beyond diplomas and academic achievement and provides a deeper understanding of the value of lifelong learning.”

In the first year of Covid higher education held up “pretty well,” Hipkins continued, while 2021 was a tough year when international figures began to fall. Also, 2022 was “really tough” as three-year program students completed their courses, while only limited quantity international students enrolled.

“It will take us a year or two to build back, because if you rebuild this pipeline, it will take a year or two,” he said.

It is hoped that the updated international education strategy will create a sector that is “more valuable and innovative international educational offerings”.

Diversity among incoming international students – as well as an emphasis on outbound mobility and global citizenship – are at the heart of the agenda.

“We want to make sure that we attract a truly diverse international student community. In New Zealand there are some obvious areas of growth, we have many international students from China and India and we will definitely welcome them back as soon as we can.

“But we really want to see more diversification in our international student population,” he told The PIE before the ad. tour to Latin America.

The minister spoke with The PIE at the NAFSA conference in Denver.

The Prime Minister Scholarship of the Ministers in Asia and the Prime Minister’s Scholarship in Latin America for New Zealand Students Saw 30 and 10 group applicationsaccordingly, the government announced May 25th. The total cost of applications for exit funding reached $ 8.7 million – about the same total funding as the previous Covid.

And China – which remains “an incredibly important international partner in education” – is also key, as the demand for Chinese in New Zealand schools is “that we can’t keep up with it,” Hipkins said.

“Through our international agreements with them, they send [language assistants] to New Zealand to teach Chinese in New Zealand schools, and frankly, schools just can’t get enough of it. ”

Hipkins explained that it was recently announced changes in labor rights after training were designed to stop the “very limited number of providers” who advertised international education in New Zealand as a place to live rather than as a place to study.

While degree students retain employment rights that reflect the length of their studies, students who do not have a degree will no longer have access to work after graduation unless they fill a certain gap and qualified professions.

“In terms of the right to work after school, for those with higher education, there are still very strong opportunities for work after school,” – Hipkins.

The changes below the specialty level are designed to stop the exploitation of international students, whom some see as “a source of cheap labor for New Zealand businesses,” he said.

“We’ve taken a very low approach because it’s not good for New Zealand, it’s bad for students. We have effectively tried to drive this out of the market. “

The minister was criticized by the New Zealand International Students Association for using the phrase “Residence in reverse”which, he said, fuels the existing anti-international / anti-immigrant and biased relations in the country.

“We want to make sure that everything we do in the world is a really attractive offer for international students”

Responding to NZISA’s comments, the minister hastened to state that this was not a criticism of the students.

“In the end, they did what they were offered. It is rather a critique of a small number of suppliers in terms of how they promoted New Zealand.

“We also got some frustration from some of the students who came to New Zealand and they didn’t necessarily get the opportunities they were offered. And so we want to make sure that everything we do in the world is a really attractive offer for international students and something that we really implement. ”

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