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Why are US universities still so dependent on a narrow range of recruitment markets?

Why are US universities still so dependent on a narrow range of recruitment markets?

The debate has been particularly fierce in the United States – and it’s easy to see why.

The initially mixed US response to Covid-19, combined with the uncertainty caused by the Trump administration’s international student visa policy, meant that the number of international students in the United States fell sharply in the first year of the pandemic.

Of course, much of the current debate has focused on whether the U.S. will be able to maintain its place as the most popular international field of study.

The 2021 Open Doors International Student Enrollment Survey points to some green growth spurts in the U.S.: the number of international students entering U.S. educational institutions for the first time has risen by 68%.

But Open Doors also reported that China and India accounted for more than half of international students who applied to the U.S. (35% and 18% of students, respectively). the world after Covid.

Our latest report “The State of US International Applications 2022” showed that applications from China fell by almost 26% and applications from India – by 21% between 2021 and 2022.

And while it’s true that the U.S. remains an attractive destination for students in this marketplace, our analysis is not the first to allow colleges to diversify their international enrollment markets.

Earlier this year, a joint report by Unibuddy and Studyportals marked the “next frontier” of emerging markets in Southeast Asia, Europe and South America. Our latest analysis also shows key employment markets where interest in education is growing in the US.

In Asia it is Pakistan (165%), Taiwan (71%), Japan (83%) and Bangladesh (58%). Our report also highlights the high concentration of growth of American institutions in Europe, including the Czech Republic (154%), the Netherlands (132%) and Portugal (133%).

Our new report also contains mixed opinions from BridgeU’s international school counselors, who shared their observations on why their students choose higher education in the U.S., and their experiences of orientation in the U.S. application process.

These student ideas are a testament to the rich cultural, academic, and geographical diversity of international students. They also emphasize the importance of American institutions taking a very adaptive, localized approach to enrolling international students.

For example, while one counselor in Brazil felt that American universities offer her students a number of generous financial aid packages, other counselors in Western Europe told us that the rising cost of education in the U.S. is forcing their students to consider areas like Spain. , South Korea, Sweden and Japan.

“True Diversification Will Require U.S. Admissions Offices to Review Past Macro Trends and Global Mobility Statistics”

True diversification will require U.S. admissions offices to review past macro trends and global mobility statistics and focus on meeting international students where they are, both figuratively and literally.

True diversification means looking at the cultural context, academic goals and personal aspirations of students in specific cities and localities.

Understanding the localized needs of counselors and college students means that U.S. institutions are more likely to enroll their most suitable candidates and ensure that they build a long-term hiring strategy that increases academic and cultural diversity on their campus.

About the Author: This is a sponsored post from James Leach, Senior Content Author МостУ, a market-leading provider of university and career guidance services for international schools. BridgeU also works with universities, helping them collaborate with international schools in 138 countries. The full results of the latest BridgeU U.S. application report are available for download here.

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